Letting agents are underestimating the long-term financial value of landlord clients by focusing on annual fees rather than lifetime revenue, according to compliance expert Karen Stanley. Most agents calculate a landlord’s worth at approximately £1,200 annually, but lifetime value including referrals and portfolio growth could reach £15,000 to £25,000 or more.
The post Letting agents urged to calculate landlord lifetime value appeared first on PropertyWire.
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